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Web development is the process of creating websites and web applications that run on the internet. It covers everything from building a simple personal website to developing complex web apps like e-commerce stores, social media platforms, or business dashboards.
UI/UX Design refers to the process of creating products (like websites or apps) that are both visually appealing and easy to use. Although the terms are often used together, UI (User Interface) and UX (User Experience) are two different things that work closely together.
SEO Optimization (more accurately called Search Engine Optimization) is the process of improving your website so it ranks higher in search engine results (like Google). The goal is to increase organic (non-paid) traffic to your site.
Digital marketing is the use of online channels and digital technologies to promote products, services, or brands to a target audience. It’s how businesses attract, engage, and convert customers using the internet.
A branding strategy is a long-term plan for how a business builds and communicates its identity, reputation, and value to its target audience. It defines what your brand stands for, how it's perceived, and how it sets itself apart from competitors.
