What is Google My Business?

Google My Business (GMB for short) is a free web tool, whose goal is to help local businesses achieve higher visibility on Google Search for relevant local searches.

Through the use of Google My Business, owners of local companies can control and improve their visibility on Google Search. Optimizing your listing and page can help your business stand out against your competitors in your local area.

The more space you occupy on the web, especially on Google Search, increases the opportunities your customers can see and engage with your business.

Most users start their customer journeys on Google Search, especially when searching for local businesses for services. Being found on relevant terms for those services is essential.

Google My Business benefits

  • Local SEO
  • Collecting reviews
  • Business info directly from the search engine
  • Marketing and communication tool
  • Google My Business Insights and its benefits for analytics
  • Free of cost
  • Ease of Use

The Basics of Google My Business

GMB works together with your business’s website to give shoppers access to the information they want to find, like address, hours, and reviews.

Why? Because Google is all about customer experience. GMB listings are meant to display all the information shoppers need to narrow down their search and decide whether a business can meet their specific shopping needs. These pages appear in Google search, Google maps, and on Google+.